Media Planner

Job Summary  

You are responsible for producing action plans for advertising campaigns from pre-defined marketing objectives. You will select media platforms that best suit the brand or product that will be advertised. Typical responsibilities of the job include producing financial, media plans, and forecasts. 

Responsibilities: 

• Research and evaluate market data 
• Oversee campaign budgets, and negotiate costs for features such as advertising room and social media campaigns 
• Identify target audiences and analyze their behavior, characteristics, and routines 
• Choose the best media outlet combination for different campaigns 
• Prepare and present campaign proposals to clients 
• Monitor media trends on all channels, including magazines, blogs, and television 
• Assess the success of media advertising plans and campaigns 

Requirements: 

• Bachelor’s degree in Marketing, communication, or digital media preferred 
• A minimum of 3-year experience as a media planner or in a similar role 
• Excellent knowledge of analytics tools and campaign evaluation metrics 
• Ability to keep on trend and across new technologies to bring knowledge to the team 
• Ability to work on multiple projects with short deadlines  
• Strong communication and presentation skills 
• Analytical thinking and problem-solving abilities 
• Excellent English communication (verbal and written)