Integrated/ Digital Media Manager

Quận 11, Vietnam

Job summary  

As an Integrated/ Digital Media Manager, you will develop and implement integrated/ digital media campaigns.  

You are responsible for ensuring that communications strategies are effectively and accurately translated into plans as well as leading the development and implementation of those plans.  

In partnership with your team, you will establish and manage day-to-day operations and work closely with internal departments within Havas Team, to deliver seamless, integrated media experiences. 

 

Responsibilities: 

  • Oversee campaign execution and ensure delivery of Display (programmatic & direct), Paid Social, Paid Search 
  • Manage relationship with key digital Havas media and tech partners 
  • Ensure audience planning and data integration 
  • Day to day point of contact for key client in Vietnam 
  • Collaborate closely with Regional Hub team in HongKong 
  • Provide insightful post campaign analysis and optimization 
  • Identify target audiences and analyze their characteristics, behavior and media habits to determine appropriate media channels 
  • Create a media plan to achieve campaign objectives within the allocated budget 
  • Monitor, evaluate the success of media strategies and campaigns 
  • Prepare and present proposals, including cost schedules, report to clients in a timely manner 

Requirements: 

  • Bachelor’s degree in communication, or marketing, digital media preferred 
  • At least 5-year experience within digital media agency function and/or digital media vendor/ad technology platform 
  • Having working experience in Insurance Industry is a plus 
  • Broad knowledge of media industry 
  • Deep knowledge of digital such as paid search, display advertising, SEO, and social media advertising…etc 
  • Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information 
  • Deeply analytical mind with an aptitude for statistics and math 
  • Strong communication and presentation skills 
  • Analytical thinking and problem-solving abilities 
  • Fluent in English communication, both written and spoken.